Facebook Instant Articles is a distribution platform where you can share content just like you would on your own website, or on Linkedin articles, but with interactive elements that enhance the mobile viewing experience. The content on Facebook Instant Articles is accessible to Facebook users on Android and iPhone devices.
It’s especially valuable if you want to build value, credibility and brand awareness. The benefits of using this function is:
Fast load time. Facebook reports that Instant Articles has 70% lower bounce rates and 30% higher share rates than most of the web articles accessed via mobile devices.
You can make money right from the platform with your own display and media rich ads and you also have the ability to display Facebook Audience Network ads if you so choose.
You have control over your own branding.
The platform allows integration with other measurement tools like Google Analytics.
Interaction for a better reader experience.
You can add content that’s already been published on your website, and there’s a plugin to make it all easier if you’re on WordPress.