Guest posting is one of the most effective ways to promote your brand online.

Guest posting is where you can write an article for another website that they then publish and promote to their audience.

While guest posting will rarely drive any significant amount of actual traffic, it can be very valuable for a number of reasons:

Establish yourself and your brand as an authority in the space
Get backlinks to your website from popular, high-ranking websites
Get your brand directly in front of your target market
Network with influencers in your niche (potential joint venture partners)
Link to people who will then link to you in their own guest posts