Digital / Online PR is not only about sharing newsworthy information but about building online brand reputation, establishing and strengthening relationships with key influencers and staying at the forefront through valuable media sources.

We understand your business needs and the target market to create a personalized digital PR campaign that yields measurable results and helps you make meaningful connections & gain maximum media exposure. We create effective digital public relations strategy for business across diverse industries such as medical & healthcare, banking & finance, consumer goods, automotive, sports, technology, non-profits, etc.

Our comprehensive range of digital PR services, includes:

  • Press Release Writing: Our team of content writers can help you share newsworthy information with the target audience by writing compelling press releases that result in improved visibility and new customers.
  • Press Release SEO: We make sure that the press releases contain relevant, commonly searched keywords in the headline, sub-heading and content in the right density that boosts your web presence across search engines like Google, Bing and Yahoo.
  • Online Press Release Distribution: Our digital PR teams distribute the press releases across online publications, PR sites, blogs and social media platforms to ensure that it is seen by those who matter the most. We provide both owned and earned media strategies to provide complete online coverage to your brand. Online press release distribution options include: Vocus, PRNewswire, Business Wire, Marketwire, Cision, PRWeb, VMS
  • PR Measurement: We measure your online PR using digital marketing metrics like consumer sentiment, website traffic, social media conversations, sales and leads.

Why Is Public Relations Important?

  • More cost-effective than advertising
  • Reach your target audience - Target the right market for your brand
  • Build connections with media, investors, influencers, prospects, clients, etc.
  • Improve SEO and rankings — Publishing on high-authority websites and getting links to your website.
  • Boost website traffic — The more people reading about your business and sharing your content on social media.
  • Build brand trust — Creating engaging content and securing positive impartial reviews will nurture your brand image over time.
  • Generate leads — Put your products in front of a relevant and interested audience.
  • Increase sales — A Digital PR campaign generate leads, and quality content on your website will channel those leads through a conversion funnel and turn them into paying customers.
  • Long-lasting benefits after a campaign

Why DigiChant for your Online PR Services?

Digital PR focuses on online publications and increasing brand awareness. This includes

  • Publishing articles and press releases.
  • Working with bloggers and influencers on product features and reviews.
  • Nurturing journalist and content writing contacts to secure press hits.
  • Using social media to gain exposure and building brand trust through online reviews.

These Digital PR strategies have a positive impact on a website’s Search Engine Optimisation (SEO) when done well. To get you to position one in Google. Digital PR requires an understanding of Google’s guidelines and ranking signals. This is why many Digital PR campaigns are run by SEOs and Content Marketers who are familiar with the industry.