If you’re running a successful business but haven’t ever invested in SEO, you probably do not know where to start or how to determine what SEO could do for your business. We as a digital marketing consultancy focused on helping businesses from startups to multinational companies to grow their multi-device organic search visibility, traffic and ROI. We’ll be defining competitors and doing some competitive research that will give you even more targeted strategy recommendations..
- Define Your Target Audience and Their Needs
- Categorized Keyword Research
- Finding Gaps and Opportunities
- Define Competitors
- Spying On Your Competitors
- Customized SEO Strategy & Recommendations
- Must-have SEO Recommendations
- Prioritize and Summarize
Work on below mentioned Technical SEO checklist from scratch, as per the major search engine guidelines, help to ensure that the security and structure of your site meets the expectation of search engine algorithms, and is rewarded in search results accordingly.
- Specify a Preferred Domain
- Optimize Robots.txt
- Optimize Your URL Structure
- Navigation and Site Structure
- Breadcrumb Menus
- Implement Structured Data Markup
- Canonical URLS
- Optimize 404 Page
- XML Sitemap Optimization
- SSL and HTTPS
- Website Speed
- Mobile Friendliness
- Accelerated Mobile Pages (AMP)
- Pagination and Multilingual Websites
Work on your website optimized as a whole and at an individual page level. The main areas to focus on here are keyword research, descriptive URLs, page titles, meta descriptions, content optimization, good user experience, strong calls to action , structured data markup. Its a time (3-4 months) taking process. If you are a local business, then local SEO is more important, and your address and location become crucial optimization points.
Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. But only off page SEO techniques will help improve your website position in SERP.
Work on following techniques for building in authority by Creating Shareable Content, Influencer Outreach, Contribute as Guest Author, Social Media Engagement, Social Bookmarking Sites, Forum Submission, Blog Directory Submission, Article Submission, Question and Answer, Video Submission, Image Submission, Infographics Submission, Document Sharing.
A proper link building strategy with a link earning approach will always give you better results in terms of SERP position and traffic. Work on following listed techniques Internal Links, “2019” Jacking, Local Business Citations, Building Links from Trusted Sites, Scoop.it, List.ly, Infographics, Link Building with Social Sharing Sites etc.
Content is king. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business. Work on content beyond these brochure-type elements and help your prospective customers achieve their goals. Like case studies, portfolio entries and testimonials. Our focus will be in Service content, Credibility content, Marketing content to promote your business to a wide audience.
For local business, then local SEO is more important, and your address and location become crucial optimization points.
Guide you how to improve keyword ranking in search engine result page
- How people search?
- What people search for? and
- How search engines use keywords to serve results?
If people can’t find you when they’re looking for a service or product you offer, then they can’t buy from you. It’s that simple.
Work on the areas where there is significant search volume for something relevant to your target markets (and what your company is offering), but there is no content on the site to attract those searchers. It helps to monetize it significantly.
- Determined who our target markets and/or personas are and what they need.
- Discovered the terms they are searching for online.
- Found out where your site is not getting adequate traffic in search results.
- Found out things our target markets are searching on that we aren’t even providing.
Work on paid and free Search Engine Ranking Tool helps to find your top traffic driving keywords of you domain name that you can easily boost to page one. With our in-depth website analysis, we will integrate digital marketing strategy to improve your website rankings & online visibility through SEO, social media, usability and much more. Track & fix your website’s weaknesses.
The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve the functional areas and components of a website’s performance on the Internet. Many tools offer recommendations on how to raise the website rankings in search that can include on page and off page SEO audit such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, indexed pages and site speed. SEO website audit is very important to your online campaign. ...More Details...