Need Digital Marketing Expert

Digital Marketing Expertise

DigiChant is a multidisciplinary Internet Marketing Company having its presence PAN India with experience of more than 15 years. Established by Prakash Srivastava, with a vision to provide better user experience along with an aim to deliver well researched and planned solutions for business growth to its clients in scheduled time. Our presence in India is in Delhi, Lucknow, Ahmedabad and Noida.

Online Presence Marketing

Strong Online Presence Creates Marketing Success

An online presence is any existence of an individual or business that can be found via an online search. Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. According to Google, 97% of consumers use the web to search for local businesses.

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Digital Marketing Channels
Online Presence Management

Search Engine Optimization (SEO)

Process to make website ranks high in all the the major search engines. Increase the quantity and quality of traffic through organic search engine results.

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Digital Marketing Channels
Online Presence Management

Social Media Optimization (SMO)

Used to market products, promote brands. Also facilitate the creation and sharing of information, ideas and other forms of expression via virtual communities and networks.

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Digital Marketing Paid Channels
Online Presence Management

Video Marketing

Using videos to promote & market your product or service, increase engagement, educate and reach target audience on your digital and social channels.

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Digital Marketing Paid Channels
Online Presence Management

Mobile Marketing

Mobile phones are the best devices for Startups, SMEs, Corporate in advertising products or servcies. Its aimed at reaching a target audience on their smartphones.

Owned Media Design & Development

Channel a Brand Control

Owned media is any web property that you can control and is unique to your brand. This could be your company website, blog, SEO content development & Marketing, Mobile Website, Mobile Apps, Email Marketing, Social Media Channels, YouTube channel, or even your Facebook page. Even though you don’t strictly “own” your YouTube channel or your Facebook page, you do control them and don’t have to pay for basic usage. The more owned media you have, the more chances you have to extend your brand presence in the digital sphere. Improving upon and leveraging owned media efforts often increases the effectiveness of paid mediaand earned media for online businesses.

Purpose: Build for longer term relationships with existing potential customers and earned media.
Benefits: Complete Control, cost efficiency, longevity, versatility, niche audiences.
Owned media includes:

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Digital Marketing Tools
Web Design & Development

Web Presence Management

Domain Name Registration, Hosting & Business Email, SSL, Company Logo, Website & WordPress Development, Image Creation and Video Streaming etc.

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Digital Marketing Tools
Web Design & Development

SEO Content Management.

Keyword Research & Optimization, Content Organization & Promotion. Content marketing efforts can be either owned or earned, and sometimes a combination of both.

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Digital Marketing Tools
Web Design & Development

Social Media Channels

Choosing the right Social Media Platform for your business. Social mediaposts including Facebook, Instagram and Twitter. — falls under earned media.

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Digital Marketing Tools
Web Design & Development

Email Marketing Campaign

Challenging task. Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products.

Paid Media on Social Networks

Brand pays to leverage a channel

External marketing efforts involving a paid placement used to amplify and bring awareness to owned and earned content. Social Media sites like Facebook, Twitter and LinkedIn offer advertising that could potentially help boost your content as well as your website. Another way to gain more exposure for your content is to pay influencers to tweet or share your links.


Purpose:Shift from Foundation to a catalyst that feed owned and creates earned media. Via Pay Per Click, Display Ads, Retargeting, Paid Influencers, Paid Content Promotion, Social Media Ads
Benefits: In Demand, scale, Instant results, Easy to track, Control over message and copy, Easy to target high intent customers.
Paid Media on Social Networks includes:

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Digital Marketing Paid Channels
Paid Marketing Campaign

Facebook Marketing Campaign

Brands and businesses can be promoted through Facebook, turning passive customers into active fans who follow news of promotions and developments, and who share with their own friends.

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Digital Marketing Paid Channels
Paid Marketing Campaign

LinkedIn Marketing Campaign

Helps you engage a community of professionals to drive actions that are relevant to your business. Used to generate leads, drive website traffic, and build brand awareness.

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Digital Marketing Paid Channels
Paid Marketing Campaign

Twitter Marketing Campaign

An online news and social networking site where people communicate in short messages. It allows you to reach your followers from around the world.

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Digital Marketing Paid Channels
Paid Marketing Campaign

YouTube Marketing Campaign

YouTube is used to connect and engage customers and expand your reach. Video marketing can help to build trust and establish an organization as having authority.

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Digital Marketing Paid Channels
Paid Marketing Campaign

PPC Campaign

Displaying your paid ads in "Google Search Engine" for a specific target market. It is used to drive traffic to websites. Here advertiser pays "Google AdWords" for evry click.

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Digital Marketing Paid Channels
Paid Marketing Campaign

Display Ads Campaign

Its an advertising on websites or apps or social media through banners. The main purpose is to deliver general advertisements and brand messages.

Earned Media

Brand pays to leverage a channel

Earned media (or free media) elevates your brand and marketing efforts. It creates a sense of trust in your brand. When a third-party creates content about your product or company, you receive engagement and exposure from an entirely new audience. The media is earned by receiving press mentions, reviews, awards, article shares, tweets, etc.

According to Cision, 81 percent of senior marketers believe earned media is more effective than paid media. Earned media is a pivotal part of any digital strategy.
Purpose: Listen and respond earned media is often the result of well execution and well coordinated owned and paid media
Benefits: Increase your credibility, Heightens your brands, expands reach, transparent and lives on.
Earned media includes:

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Digital Marketing Paid Channels
Paid Marketing Campaign

Online PR

A digital marketing communications techniques to generate traffic and building brand through exposure in online PR networks.

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Digital Marketing Paid Channels
Paid Marketing Campaign

Influence Marketing

Process of developing relationships with influential people that can lead to their assisting you in creating visibility for your product or service.