Digital Marketing Expertise
DigiChant is a multidisciplinary Internet Marketing Company having its presence PAN India with experience of more than 15 years. Established by Prakash Srivastava, with a vision to provide better user experience along with an aim to deliver well researched and planned solutions for business growth to its clients in scheduled time. Our presence in India is in Delhi, Lucknow, Ahmedabad and Noida.
Online Presence Marketing
Strong Online Presence Creates Marketing Success
An online presence is any existence of an individual or business that can be found via an online search. Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. According to Google, 97% of consumers use the web to search for local businesses.
Owned Media Design & Development
Channel a Brand Control
Owned media is any web property that you can control and is unique to your brand. This could be your company website, blog, SEO content development & Marketing, Mobile Website, Mobile Apps, Email Marketing, Social Media Channels, YouTube channel, or even your Facebook page. Even though you don’t strictly “own” your YouTube channel or your Facebook page, you do control them and don’t have to pay for basic usage. The more owned media you have, the more chances you have to extend your brand presence in the digital sphere. Improving upon and leveraging owned media efforts often increases the effectiveness of paid mediaand earned media for online businesses.
Purpose: Build for longer term relationships with existing potential customers and earned media.
Benefits: Complete Control, cost efficiency, longevity, versatility, niche audiences.
Owned media includes:
Paid Media on Social Networks
Brand pays to leverage a channel
External marketing efforts involving a paid placement used to amplify and bring awareness to owned and earned content. Social Media sites like Facebook, Twitter and LinkedIn offer advertising that could potentially help boost your content as well as your website. Another way to gain more exposure for your content is to pay influencers to tweet or share your links.
Purpose:Shift from Foundation to a catalyst that feed owned and creates earned media. Via Pay Per Click, Display Ads, Retargeting, Paid Influencers, Paid Content Promotion, Social Media Ads
Benefits: In Demand, scale, Instant results, Easy to track, Control over message and copy, Easy to target high intent customers.
Paid Media on Social Networks includes:
Brand pays to leverage a channel
Earned media (or free media) elevates your brand and marketing efforts. It creates a sense of trust in your brand. When a third-party creates content about your product or company, you receive engagement and exposure from an entirely new audience. The media is earned by receiving press mentions, reviews, awards, article shares, tweets, etc.
According to Cision, 81 percent of senior marketers believe earned media is more effective than paid media. Earned media is a pivotal part of any digital strategy.
Purpose: Listen and respond earned media is often the result of well execution and well coordinated owned and paid media
Benefits: Increase your credibility, Heightens your brands, expands reach, transparent and lives on.
Earned media includes: